Vero is one of Australia’s largest and most successful intermediated general insurance companies. Vero’s products are distributed through brokers, agents and corporate partners (such as banks and financial institutions).
BrandMatters has had a strong partnership with Vero since developing the brand back in 2003. With this came a deep understanding of the brand positioning, so when Vero approached BrandMatters in 2012 to conduct research to gain a deeper understanding of their core clients - insurance brokers, the Vero SME Insurance Index was born.
Vero was seeking a closer connection with brokers and the Index was the ideal approach to provide value to insurance brokers by giving them this tool to better understand SMEs and their attitudes towards commercial insurance.
Download the Vero SME Insurance Index 2023 here.
BrandMatters worked with Vero to develop the concept of the Vero SME Insurance Index. The inaugural Index was launched in 2012, and due to its resounding success, the initiative has been repeated annually.
In the 12 years since its launch, BrandMatters has engaged with 18,000 business owners and decision-makers across Australia in a mix of qualitative and quantitative research methods.
Each year the following research is conducted:
"BrandMatters helped create the Vero brand back in 2003 and have delivered a number of separate projects since that time. They research and write the Vero SME Insurance Index and are working on the next edition. The BrandMatters team is responsive and knowledgeable and understands us and our industry very well. I have no hesitation in recommending them."