KDX brand refresh

Decisions made clear for the Australian water industry

  • Renewed market positioning
  • Differentiating identity
  • Targeted messaging
  • Market cut-through

A refreshed water data and analytics brand

Water treatment is critical to providing communities with safe drinking water and to manage the environmental impacts of wastewater. However, it demands careful processes, precision and planning to reduce risks.

As part of their wide offer across Australia and New Zealand, TRILITY, experts in water management and environmental services, launched a new extension of its brand, KOIOS DatalytiX (KDX).

KOIOS DatalytiX is cloud-based software driven by advanced data and analytics capabilities to deliver real-time insights for effective operations, decision making and safety. Their software helps water plant managers and operators to streamline operations, automate key processes and to direct informed decision making and planning. Their solutions provides immediate visibility on chemical dosing, filtration, aeration, inventory management, regulatory compliance and usage demand.
  • Qualitative research
  • Brand positioning
  • Brand messaging
  • Tagline
  • Visual identity design
  • Website

Using brand strategy to create clear market positioning

TRILITY and KDX approached BrandMatters to develop a new brand strategy and visual identity that would engage the water operator market, distinguish KDX from its competitors and create a clear separation from its parent, TRILITY.

Based on extensive stakeholder interviews and workshops, a new brand strategy was developed inclusive of a new tagline - Decisions made clear - that would communicate purpose and benefit to key audience groups and clients. A new logo was developed based on the acronym 'KDX' with a new visual identity and website to launch to the market. 

 

Enabling confidence for the target market

Launched in February 2022, the new KDX logo, visual identity and website repositions the organisation as one that enables confidence for their target market of water plant operators, demonstrating industry expertise and the integrated nature of their offer.

With the insights offered by KDX, water operators can make more confident decisions, plan for the future, increase safety, reduce compliance risks, control energy use, and better manage asset lifecycles. 

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