TRILITY and KDX approached BrandMatters to develop a new brand strategy and visual identity that would engage the water operator market, distinguish KDX from its competitors and create a clear separation from its parent, TRILITY.
Based on extensive stakeholder interviews and workshops, a new brand strategy was developed inclusive of a new tagline - Decisions made clear - that would communicate purpose and benefit to key audience groups and clients. A new logo was developed based on the acronym 'KDX' with a new visual identity and website to launch to the market.
Launched in February 2022, the new KDX logo, visual identity and website repositions the organisation as one that enables confidence for their target market of water plant operators, demonstrating industry expertise and the integrated nature of their offer.
With the insights offered by KDX, water operators can make more confident decisions, plan for the future, increase safety, reduce compliance risks, control energy use, and better manage asset lifecycles.