Established in 1991, JASANZ (Joint Accreditation System of Australia and New Zealand), is an independent, third-party accreditation body which helps markets work better by providing accreditation services that drive industry standards.
JASANZ not only ensures independent and impartial accreditation within Australia, but is also an internationally recognised body.
JASANZ has experienced impressive growth over the past few years but still finds accreditation programs are seen as a grudge investment rather than a way to ensure quality, reduce risk and create efficiencies for businesses and industries. JASANZ wanted to be able to move the brand perception from being heavily price driven to one of a value adding strategic partner.
Our role was to develop a compelling, evidence-based brand story and strategy that will clearly articulate JASANZ’s role, and inform and inspire stakeholders.
A unified set of messages around the role and uniqueness of JASANZ and accreditation communicated how they protect markets, enhance standards, build credibility and confidence.
A new look and feel – led by a new logo and accreditation mark – elevated the brand and was launched as part of the refreshed JASANZ website.
Finally, we scoped brand launch planning to audit, revise and relaunch JASANZ across its visual and content channels and touchpoints.
Launched to the market in April 2023 through its new website, JASANZ’s new brand brought their new marketing positioning to life, creating strong differentiation in the market.
With their vision elevated, and all their people able to understand and speak consistently to their strategy and in their tone of voice, JASANZ are able to inspire their customers, targets and partners through clear communication of the benefits of accreditation.