On the purchase of Permeate Partners by Water Utilities Australia, the newly merged organisation required a new brand to launch to the market.
The new infrastructure organisation, coNEXA, serves as long-term partners in water infrastructure, continuously seeking to improve outcomes for their clients and communities. Each year coNEXA recycles 10,000,000,000 litres of water for residential, industrial and agricultural purposes. The organisation is committed to ongoing sustainability and an active player in the circular economy.
Brand creation
Logo and visual identity design
Event signage
Templates and website design
New brand for a strengthening industry
With the acquisition of Permeate Partners, the question was asked as to how best present the amalgamated offer to the market.
We created a new logo and visual identity for coNEXA, one that represented the circular water flow systems of their infrastructure projects, metaphorical of the circular economy itself. We extended this metaphor into the application of visual identity onto event collateral and collateral design.
Launching a new brand in a busy market
coNEXA was launched to the market at the OzWater Conference in Brisbane and with a new website in 2023. The launching of the offer under one new banner has created sharp market differentiation, strong impact and drives employee buy-in and engagement.
The organisation is committed to ongoing sustainability and continues to expand it’s footprint in the growing circular economy.
BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.
