Blackwoods brand research

• Optimise campaign activities
• Inform brand strategies
• Enhanced brand experiences

Blackwoods is one of the foremost suppliers of industrial and safety products in Australia, with a strong and continuous focus on developing and improving the brand’s customer experience, both physically and online.

Since 2016, BrandMatters has worked with Blackwoods across multiple research projects to enable the marketing team to measure and fine-tune campaign activity and brand initiatives in terms of their impacts on brand health. The research objectives centred around ensuring ongoing accountability and continual improvement of marketing and brand activity through regular evaluation.

This research is up to its 7th iteration, with some projects focused on specific campaign.

• Brand strategy research
• Brand health and campaign tracking
• Qualitative research

• External tracking to monitor the brand health and impact of marketing activities.
• Client list tracking to compare current customer base against the overall market performance.

• In depth interviews with existing customers to uncover brand performance amongst larger businesses.
• In depth interviews with potential customers to uncover external market perceptions of the brand in more detail.

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