AM&T brand delivery

Insurance for the marine and transit sector

  • Brand activation
  • Rapid growth
  • Market niche
  • Compelling brand story

Combining the global strength of the Allianz with the responsiveness of a specialist business

Allianz Marine and Transit Underwriting Agency combines the global strength and worldwide network of the Allianz Group with the understanding, flexibility and responsiveness of a specialist business. AM&T develop, and more importantly deliver, solutions for brokers’ marine and transit risks.    

In recent years, the business has gone through a period of rapid growth. The business has recently opened an office in NZ and has a valued and expert team ready to grow this business. In addition to this expansion, Allianz Global Corporate Specialty has recently passed on its marine business to AM&T.

As a result of this growth, the business has become more complex and needed to ensure that the market knows AM&T is willing, ready and capable of continued success and growth and managing their needs and exceeding their expectations.

  • Qualitative research
  • Brand positioning
  • Brand messaging
  • Marketing communications

Learning from clients and customers

Through a series of depth interviews and research, BrandMatters uncovered what was important to AM&T’s most valuable clients, what was important to the team and what was missing in terms of clarity, vision and service offering. The key points that came out of the research were in relation to specialised knowledge but also the strength and security of being backed by the global strength of Allianz.

The new brand needed to reflect their independence but also still clearly demonstrate a link back to Allianz.

Clarifying and articulating the brand into the future

BrandMatters has worked with Allianz Marine and Transit Underwriting Agency to clarify and articulate their brand in the future. The following challenges were identified:

  • Allianz Marine and Transit as a niche division of Allianz
  • The role Allianz plays in each of the service offer
  • Brand awareness of the brand both in Australia and in NZ
  • New business development
  • A clear offer for the larger corporate market
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