BrandMatters created a renewed brand identity for Alpha Vista that reflected the energy and opportunities siting inside their offer, to excite the market, align their people, and disrupt the competitive playing field.
The refreshed Alpha Vista website launched in July 2022, presenting a contemporised brand with a clear offer and intent to the market. The distinctiveness of the visual identity created cut through in a crowded competitive environment
The new brand has energised internal teams and becomes a point of reengagement for current clients and attraction for targets.
"Being a start-up with an innovative approach to risk management and asset management required us to carefully consider our messaging and brand identity. BrandMatters was a fabulous partner on this journey engaging with us during the early days to understand our values and mission for the business, travelling with us as we learnt more about business environment and client segments and finally drawing on all the findings and their experience to produce a creative, yet easily understood and interpreted suite of branding collateral for our launch."
CEO, Alpha Vista