Alpha Vista brand refresh

Informed by rigorous analysis,
enabled by data and technology,
transforming risk into portfolio resilience

  • Differentiating approach
  • Institutional attractiveness
  • Brand invigoration
  • Refreshed brand presentation

Asset management via machine learning and big-data analytics

Alpha Vista is an asset management business that are changing the future of funds and volatility management using machine learning and big-data analytics. In preparing to launch their brand to the market, Alpha Vista faced the following challenges:

  • How can we position the brand and tell a story of value to developers, investors, the media and consumers to jumpstart brand growth?
  • What visual identity will help us launch with success?
  • What visual expression will differentiate the brand in the most meaningful way?
  • How do we bring our brand to life through our logo?
  • How do we future-proof our visual identity for the years to come?
  • Brand positioning
  • Brand messaging
  • Visual identity design
  • Brand guidelines
  • Website

A refreshed brand for a new market offer

BrandMatters created a renewed brand identity for Alpha Vista that reflected the energy and opportunities siting inside their offer, to excite the market, align their people, and disrupt the competitive playing field.

Tech enabled risk and asset management

The refreshed Alpha Vista website launched in July 2022, presenting a contemporised brand with a clear offer and intent to the market. The distinctiveness of the visual identity created cut through in a crowded competitive environment

The new brand has energised internal teams and becomes a point of reengagement for current clients and attraction for targets.

Aligned visions delivering a creative brand

"Being a start-up with an innovative approach to risk management and asset management required us to carefully consider our messaging and brand identity. BrandMatters was a fabulous partner on this journey engaging with us during the early days to understand our values and mission for the business, travelling with us as we learnt more about business environment and client segments and finally drawing on all the findings and their experience to produce a creative, yet easily understood and interpreted suite of branding collateral for our launch."

CEO, Alpha Vista

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