Improving mental health and wellbeing in the Australian Construction industry.

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Case study below intro image two

Challenge

MATES in Construction Aust Ltd is a not-for-profit organisation working towards reducing suicide and improving mental health and wellbeing in the Australian Construction industry.

This service is so critical in the construction industry as every year 190 Australians working in the construction industry take their own lives. BrandMatters has worked with MIC since 2016, working across a number of projects, including the development of their positioning within the market place and the tracking of their advertising campaigns over the years. Their most recent campaign, in May 2019, was aimed at increasing awareness of the brand in regional Queensland, especially with those working outside of the large corporates.

Approach

  • Workshop to identify key messages for the campaign
  • Creative concept development to bring to life the outcomes from the workshop
  • Focus groups to test the creative concepts
  • Pre and post campaign quantitative testing to gauge brand awareness, ROI of the campaign and its relevancy to the targeted market.

Outcome

27%
increase in brand relevance after campaign activity

40%
campaign awareness

35%
specific campaign message recall

6%
increase in brand awareness after campaign activity