When we contacted BrandMatters, Financial Spectrum was doing well and had enormous potential, but we didn’t have deep internal brand or marketing skills. We knew that in order to stand out to prospective clients and set ourselves up for maximum growth, we needed help in developing a compelling brand story. BrandMatters helped us to identify and harness the strengths that lay inside our brand, and developed powerful brand, marketing and referral strategies for us. We’re also really happy with our new visual identity.

We knew our brands needed to be refreshed and reenergised to achieve their potential, but we didn’t really know how to go about that. BrandMatters were fantastic. After conducting research and analysis, they clearly defined the brand positioning for each brand, and recommended we change both brand names. They devised two meaningful, exciting new names for us, and created sophisticated, compelling new logos and visual identities which the whole team loves! They also helped us map out and refine our clients’ experience with us. We are really happy with the work, and continue to partner with BrandMatters.

We needed experts to help us with our brand challenge. We engaged BrandMatters - not only for their extensive brand expertise, but for their deep understanding of and experience in the financial services sector, and we were not disappointed. They created a bespoke approach for our organisation, and led us through the complexities to create a clear brand strategy for Perpetual. We highly recommend BrandMatters.

Right from our initial meeting with BrandMatters, they understood our unique industry and business issues. They really listened, and played our challenges back to us in a simple, logical way. They developed a research methodology to obtain the insights we needed to really understand our brand and maximise its potential, and then translated those into our new brand. The whole team loves the new brand name, positioning and identity and is excited about where it can take us.

BrandMatters certainly gets the linkages between B2B and consumer brand and marketing strategy. But perhaps even more importantly in our project, was how they were very clear in translating that strategic understanding into relevant and really distinctive creative design. We love the design refresh work they created for our Cellarbrations and The Bottle-O brands, but even more exciting was the creation of our own beer brand, labelling and complete design package for our Veras 1866 brand. We couldn’t be happier with BrandMatters work and the entire design outcome on these three brands. The feedback from our retailers, internal teams and customers has been universally positive.

BrandMatters helped create the Vero brand back in 2003 and have delivered a number of separate projects since that time. More recently, they researched and produced the Vero SME Insurance Index and are working on the next edition. The BrandMatters team is responsive and knowledgeable and understands us and our industry very well. I have no hesitation in recommending them.

We engaged BrandMatters at a time when we were undergoing significant strategic change at Veda. BrandMatters were instrumental in helping us identify a unique employee value proposition. They were passionate about delivering the right results for us and managed our project extremely well. In record time they developed a successful creative campaign to engage our employees and we were very happy with the results.

BrandMatters responded rapidly to our brief to launch our recent listed investment company on the ASX. After resolving the brand architecture, BrandMatters reviewed and built out our existing brand identity and went on to create an entire suite of marketing materials. We were delighted with their overall responsiveness, design skill and attention to detail and continue to work with them on additional design elements when necessary. I therefore recommend them with confidence and with pleasure.

BrandMatters has been working across the entire Sage Australia group since 2007. We rely on them for strategic advice, they co-ordinate our yearly advertising campaign and they provide marketing and creative insights and services for our business units. The team at BrandMatters is strategic, approachable, knowledgeable and experienced and I see our relationship continuing well into the future. The most valuable attribute of our relationship is that they truly understand our business.

BrandMatters worked with my team at ADCU to create a white label brand. I found the team delightful to work with and would happily recommend them to anyone undertaking a similar project. BrandMatters were very professional, friendly and got the brief right every time. We were really impressed with their design team who managed to deliver fantastic concepts. They have a great understanding of ‘user friendly’ design and working with financial related documents. Furthermore they were always happy to work within our sometimes very tight schedules.

BrandMatters is much more than a branding or design agency and can provide a full service offering. They are an excellent team of people who display the utmost integrity and professionalism, who understand our business and markets and (it must be said) are a pleasure to deal with. I value continuing this relationship.

Our relationship with BrandMatters started back in 2007. They have worked on the brand strategy development of many of our asset management business partners including Antares, Presima and Altrinsic and were instrumental in the development of the nabInvest brand strategy itself. They enjoy creating a strategy and then bringing it to life. We see them as creative and insightful, yet practical at the same time. We continue to enjoy and value our working relationship.