What our clients say
BrandMatters certainly gets the linkages between B2B and consumer brand strategy, and they were very clear in translating that strategic understanding into relevant and really distinctive creative design. We love their work on our Cellarbrations and The Bottle-O brands, but even more exciting was the creation of our own, Veras 1866 beer brand including naming and brand design. We couldn't be happier with result. The feedback from our retailers, internal teams and customers has been universally positive.
We knew it was time as a business to take stock of where we were, identify our key strengths and differentiators as a business and leverage these to set us up for future growth. We also knew we needed to have all our employees understand our brand and consistently articulate it. BrandMatters was instrumental in helping us achieve these objectives. Our brand and team is stronger than ever now, and we have a powerful new name, logo, visual identity and messaging to reflect that.
It was time for the Magellan brand to upgrade and prepare for new audiences. The first step was our partnership with Cricket Australia and sponsorship of the 2017/18 Ashes series. BrandMatters ensured our new brand assets looked fantastic on the cricket pitch! They also provided us with clear rules for using our brand(s) and applying our visual identity to ensure consistency. I wouldn't hesitate to recommend BrandMatters and look forward to working with them again on future projects.
We are really excited by the final result, and this has been achieved due to a great partnership between BrandMatters and Greencap. The team did an excellent job in interpreting our briefs and managing delivery expectations. The turnaround on the video and understanding of the brief was excellent. I believe, that thanks to the brand work, our team is ready to deliver exceptional results to our clients!
When we contacted BrandMatters, Financial Spectrum was doing well and had enormous potential, but we didn’t have deep internal brand or marketing skills. We knew that in order to stand out to prospective clients and set ourselves up for maximum growth, we needed help in developing a compelling brand story. BrandMatters helped us to identify and harness the strengths that lay inside our brand, and developed powerful brand, marketing and referral strategies for us. We're also really happy with our new visual identity.
We knew our brand needed to be refreshed and reenergised to achieve its potential, but we didn't really know how to go about that. BrandMatters were fantastic. After conducting research and analysis, they clearly defined our brand positioning, and recommended we change the brand name. They devised a meaningful, exciting new name for us, and created a sophisticated, compelling logo and visual identity, which the whole team loves! They also helped us map out and refine our clients' experience with us. We are really happy with the work, and continue to partner with BrandMatters.
We needed experts to help us with our brand challenge. We engaged BrandMatters - not only for their extensive brand expertise, but for their deep understanding of and experience in the financial services sector, and we were not disappointed. They created a bespoke approach for our organisation, and led us through the complexities to create a clear brand strategy for Perpetual. We highly recommend BrandMatters.
Right from our initial meeting with BrandMatters, they understood our unique industry and business issues. They really listened, and played our challenges back to us in a simple, logical way. They developed a research methodology to obtain the insights we needed to really understand our brand and maximise its potential, and then translated those into our new brand. The whole team loves the new brand name, positioning and identity and is excited about where it can take us.
BrandMatters certainly gets the linkages between B2B and consumer brand and marketing strategy, and they were very clear in translating that strategic understanding into relevant and really distinctive creative design. We love the strategic work they did for Porter's Liquor, and the design refresh work they did for our Cellarbrations and The Bottle-O brands. We couldn't be happier with BrandMatters' work and the entire outcome on these brands. The feedback from our retailers, internal teams and customers has been universally positive.
BrandMatters helped create the Vero brand back in 2003 and have delivered a number of separate projects since that time. More recently, they researched and produced the Vero SME Insurance Index and are working on the next edition. The BrandMatters team is responsive and knowledgeable and understands us and our industry very well. I have no hesitation in recommending them.
We engaged BrandMatters at a time when we were undergoing significant strategic change at Veda. BrandMatters were instrumental in helping us identify a unique employee value proposition. They were passionate about delivering the right results for us and managed our project extremely well. In record time they developed a successful creative campaign to engage our employees and we were very happy with the results.
BrandMatters responded rapidly to our brief to launch our recent listed investment company on the ASX. After resolving the brand architecture, BrandMatters reviewed and built out our existing brand identity and went on to create an entire suite of marketing materials. We were delighted with their overall responsiveness, design skill and attention to detail and continue to work with them on additional design elements when necessary. I therefore recommend them with confidence and with pleasure.