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Adidas seems to be firmly winning the brand war around this year's World Cup. Adidas has outfitted 12 of the…
Brand Damage When it comes to the brand school of Hard Knocks, there's only a few who've been hit the…
There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. The question…
A few months ago BrandMatters was approached by Desktop magazine to do a feature on branding. Desktop is a leading…
A university study recently conducted an experiment to see how people reacted to a single advertisement when that ad was…
At its core, a brand is about influencing others, by creating an identity that gets associated with certain perceptions and…
Many companies maintain a portfolio of brands, with sub-brand sitting underneath or alongside a parent brand. Consider: Apple and iPad,…
Alexander McQueen's death has thrown the future of the boutique fashion brand of the same name into serious confusion. Many…
Airlines have been biding their time, but they're now entering the iPhone app space. What's interesting for us, is the…
Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some…
While people are either awed by Apple's iPad, or sniggering at the name's association with feminine hygiene products, brand experts…
For decades Bill Gates has been synonymous with Microsoft. Even when he focused his energies on the Bill and Melinda…
More than 2,000 Saab drivers gathered in their cars in the Swedish brand's hometown Sunday to show support for the…
The Osocio blog is the place where advertising and activism collide.They have just published their list of ten nominees for…
When it comes to brand in 2009, what made the headlines, changed the way we think about brand, raged through…
French wine makers stand accused of passing off their bottles of as New Zealand produce to cash in on the…
I wonder how Weight Watchers will go with their rebrand for a more contemporary younger voice ...?
Here's something you don't see very often: a brand outright admitting its product is (or at least was) poor. The…
Lacoste has committed itself to help preserve the animal used as their logo mark. That animal is the croc, and…
What's Next? At some stage - better sooner than later - companies need to move their attention away from fighting…