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You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand with their…
Let's look at the core issues for 2011 as defined and summarized by Craig James at Commsec. Recovery has been…
One of the first things any new business requires is a name. Many start ups approach us at this early…
Brands need advocates, and a company's best brand champions are its employees. These are the people at the front line…
The Harley Davidson brand has an obvious and incredible strength. How many other brands can boast global die-hard levels of…
Defining Service A service is an activity, experience, process, or performance. It is frequently intangible, and can be variable or…
Where does your business sit on the continuum? Are you utilising an Inside Out or an Outside In brand strategy? Outside…
Advertising is no longer about repeating the same core messages to as many people as possible. Consumers today are well…
The State of Queensland has rebranded itself as part of a major global push for tourism. The State now has…
With the possibility the corporate world moving away from exclusive usage of the BlackBerry, and the huge growth of the…
Does it really hurt to buy counterfeit? Does a fake Louis Vuitton handbag or a fake Rolex watch have much…
Brand positioning needs to be authentic, and constitute an authentic reflection of the business. However it also needs to be…
With such availability to social media, it has never been so easy for employees to build their professional personal brand…
It is important to establish a higher aspirational goal for a brand. However one of the risks in repositioning a…
Deep within Coca-Cola's Atlanta headquarters, lies the meeting room of their Venturing and Emerging Brands team. This group meets to…
While they tend to be a very switched on lot, Gen-Y have plenty of financial woes. They tend to classify…
As new financial year rolls out, industry research specialists IBISWorld have released their report on the top five growth and…
The Australian Securities Exchange Ltd (ASX) has reconfigured the brand architecture between its holding company and subsidiaries. On Monday the…
Brand architecture is the way we organise, manage and go to market with brands. Think of it as the external…
Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming up with…