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In the era before Foxtel and video on demand (ala YouTube and NetFlix) television networks often tried to be all…
Nokia has redesigned their typeface as part of an attempt to rebrand the company. So it's goodbye to Nokia Sans…
The media is awash with the major retail chains discounting milk prices to never-before-seen levels. Other sectors are also seeing…
The marketing war taking place amongst the major banks has now taken another turn with Westapc's announcement last week to…
In previous articles we've taken a good look at employee and internal branding. In The Employee Value Proposition (EVP) we…
Trademarks, especially when used as the primary logo, are usually one of the most distinctive visual cues for a brand.…
Firstly to our existing clients, we appreciate your ongoing support: Philips Dynalite We've completed the transition from the Dynalite brand…
Here is a video put together by the son of a motorcycle owner. It's got to be one of the…
Does the power - or lack thereof - of a business' brand come into play when evaluating stock value? It…
Apple has had to announce another leave of absence for Steve Jobs due to health reasons. Steve Jobs has sadly…
When Microsoft's chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, he said…
eBay: the brand that almost single headedly popularised online retail has declared Australia to be amongst its fastest growing markets.…
Starbucks have unveiled a significant evolution in their logo mark. The new logo will begin a global roll out in…
How do we evaluate brand strength? While CEOs deal in a currency of hard and fast measurables (profitability ratios, P&L…
You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand with their…
Let's look at the core issues for 2011 as defined and summarized by Craig James at Commsec. Recovery has been…
One of the first things any new business requires is a name. Many start ups approach us at this early…
Brands need advocates, and a company's best brand champions are its employees. These are the people at the front line…
The Harley Davidson brand has an obvious and incredible strength. How many other brands can boast global die-hard levels of…
Defining Service A service is an activity, experience, process, or performance. It is frequently intangible, and can be variable or…