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Somehow, an important part of business is story telling. Research has found that people remember stories more than they remember…
Business today faces a new and incredibly complex ecosystem in which to establish a relationship to customers and the public.…
Everything that is old is new again. General Motors is now reminding Baby Boomers and newer generations what a real…
News of the World has really lived up to its name - from a localised British tabloid it has shot…
Sage is leading, global business management software specialist, and a BrandMatters client for the last five years. As a leading…
We are often asked how to approach a short term marketing task or brand project, and whether a contractor should…
Have you seen those new TV ads for Eftpos? They have just launched advertisements in print, television and outdoor ads…
Today's consumers are empowered with technology like never before, and the pace of technological change and it's penetration through all…
Due to the lifting of previously imposed student number caps, and other, changing market conditions, tertiary institutions are now finding…
In the era before Foxtel and video on demand (aka YouTube and NetFlix) television networks often tried to be all…
Nokia has redesigned their typeface as part of an attempt to rebrand the company. So it's goodbye to Nokia Sans…
The media is awash with the major retail chains discounting milk prices to never-before-seen levels. Other sectors are also seeing…
The marketing war taking place amongst the major banks has now taken another turn with Westpac's announcement last week to…
In previous articles we've taken a good look at employee and internal branding. In The Employee Value Proposition (EVP) we…
Trademarks, especially when used as the primary logo, are usually one of the most distinctive visual cues for a brand.…
Firstly to our existing clients, we appreciate your ongoing support: Philips Dynalite We've completed the transition from the Dynalite brand…
Here is a video put together by the son of a motorcycle owner. It's got to be one of the…
Does the power - or lack thereof - of a business' brand come into play when evaluating stock value? It…
Apple has had to announce another leave of absence for Steve Jobs due to health reasons. Steve Jobs has sadly…
When Microsoft's chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, he said…