Welcome to WhatMatters, where we explore ideas, trends, news and best practice relating to brand.

We’ve written hundreds of articles. To help you find what you’re looking for, we invite you to search our blog, or sort by the categories below.

In the world of business branding, the notion of a ‘challenger brand’ has gained significant traction. In fact, whole businesses…
Humans are hardwired to tell and engage with stories. Approximately 40,000 years ago, storytelling as our primary means of communication…
Background and approach In June 2014, BrandMatters’ long term client Wesfarmers Insurance sold its insurance broking and premium funding businesses…
Thinking of rebranding? Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly –…
In today’s results-driven marketing environment, senior marketers walk a fine line balancing business strategy, productivity and ROI with creativity and…
In an increasingly globalised and digital world, we can access services like graphic design online where once we could only…
When FleetPartners announced plans for an IPO, it set a target of raising $253 million for the float. As an…
According to the Vero SME Insurance Index 2015, launched last week, a growing number of business owners are buying their…
On Sunday night Qantas launched its new TV campaign across all the major Australian TV networks. You can view the…
The insurance broking industry is as competitive as it has ever been, and brand has a critical role to play…
The world of marketing has many buzz words and the majority of them lasts only a couple of seasons. However,…
A number of our larger clients have recently introduced a Net Promoter Score (NPS) program to help quantitatively benchmark their…
Vero SME Insurance Index 2014 launch As part of our ongoing partnership with Vero, part of the Suncorp Group, BrandMatters…
According to Campaign Asia, "Vodafone Hutchison Australia has lost an estimated 1.5 million customers over the past two years, primarily…
I'm writing this in the quiet of early January as many Australians enjoy a well-deserved summer break.  But among those…
The self-managed super fund (SMSF) market is growing at 40 per cent per annum. As a result an increasing number…
BrandMatters’ client AIMS has launched its new brand and corporate identity at the NIBA Convention 2013. You can read the…
There comes a pivotal point for every company where there’s need for change. Change itself is concept people can be…
Australia is the fourth largest financial services market globally, and the size of our market continues to grow. Additionally, according…
Competition from direct insurers and the need to maintain technical knowledge are brokers’ main concerns, according to a survey for…