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Alphabet has taken over Google - but does this new structure mean people will stop 'googling' and start 'alphabetting?' Paul…
As with all significant business decisions, the decision to rebrand an organisation is not made on a whim. A rebrand…
It’s a lament we often hear from business owners and marketers: “we need to understand our customers better, but we…
Australia's biggest supermarket is struggling. Unrest within the leadership team, with several high profile executives exiting stage left in recent…
Your brand positioning, or brand essence, is the clear and evocative articulation of your purpose. Ultimately, it’s the high level…
In the world of business branding, the notion of a ‘challenger brand’ has gained significant traction. In fact, whole businesses…
Humans are hardwired to tell and engage with stories. Approximately 40,000 years ago, storytelling as our primary means of communication…
Background and approach In June 2014, BrandMatters’ long term client Wesfarmers Insurance sold its insurance broking and premium funding businesses…
Thinking of rebranding? Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly –…
In today’s results-driven marketing environment, senior marketers walk a fine line balancing business strategy, productivity and ROI with creativity and…
In an increasingly globalised and digital world, we can access services like graphic design online where once we could only…
When FleetPartners announced plans for an IPO, it set a target of raising $253 million for the float. As an…
According to the Vero SME Insurance Index 2015, launched last week, a growing number of business owners are buying their…
On Sunday night Qantas launched its new TV campaign across all the major Australian TV networks. You can view the…
The insurance broking industry is as competitive as it has ever been, and brand has a critical role to play…
The world of marketing has many buzz words and the majority of them lasts only a couple of seasons. However,…
A number of our larger clients have recently introduced a Net Promoter Score (NPS) program to help quantitatively benchmark their…
Vero SME Insurance Index 2014 launch As part of our ongoing partnership with Vero, part of the Suncorp Group, BrandMatters…
According to Campaign Asia, "Vodafone Hutchison Australia has lost an estimated 1.5 million customers over the past two years, primarily…
I'm writing this in the quiet of early January as many Australians enjoy a well-deserved summer break.  But among those…