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A business’s name is one of its most important attributes. Along with the logo and brand identity it is the…
As the end of another financial year approaches, the FY16/17 planning cycle provides a valuable opportunity for marketers to assess…
Background Australian Liquor Marketers (ALM) is a subsidiary of Metcash Trading Limited. ALM is a leading broad range liquor wholesaler,…
Vero Insurance and BrandMatters have surveyed more than 1,500 SMEs to gain insights into what makes them tick and what…
In last fortnight's blog we shed light on the four emerging themes among the challenges our clients are facing at…
At BrandMatters we operate at the intersection of marketing and business strategy. As a result, it’s critical that we are…
At BrandMatters, a common source of confusion for clients is what to include in the brief for a new corporate…
The demands on a marketer’s time are only increasing; launch campaigns; a drive to grow the bottom line; an overwhelm…
And so we find ourselves at the end of another year, asking ourselves where on earth those twelve months went.…
The role of the creative brief in building memorable brands and cut-through campaigns cannot be overstated. A good creative brief…
At BrandMatters we regularly partner with a diverse range of stakeholders: CEOs and board members of ASX-listed financial services brands,…
Does your organisation have a defined set of values? Probably - plenty of organisations do. If so, do you remember…
The power of a strong brand lies in two key areas: a strong, clear, unique brand positioning the expression of…
Tiger Woods is a brilliant golfer. He's also a mammoth global sports brand with the kind of iconic brand recognition…
Articulating the essence of a brand is one of the great marketing challenges. While it is easy to list out…
Alphabet has taken over Google - but does this new structure mean people will stop 'googling' and start 'alphabetting?' Paul…
As with all significant business decisions, the decision to rebrand an organisation is not made on a whim. A rebrand…
It’s a lament we often hear from business owners and marketers: “we need to understand our customers better, but we…
Australia's biggest supermarket is struggling. Unrest within the leadership team, with several high profile executives exiting stage left in recent…
Your brand positioning, or brand essence, is the clear and evocative articulation of your purpose. Ultimately, it’s the high level…