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At BrandMatters, a common source of confusion for clients is what to include in the brief for a new corporate…
The demands on a marketer’s time are only increasing; launch campaigns; a drive to grow the bottom line; an overwhelm…
And so we find ourselves at the end of another year, asking ourselves where on earth those twelve months went.…
The role of the creative brief in building memorable brands and cut-through campaigns cannot be overstated. A good creative brief…
At BrandMatters we regularly partner with a diverse range of stakeholders: CEOs and board members of ASX-listed financial services brands,…
Does your organisation have a defined set of values? Probably - plenty of organisations do. If so, do you remember…
The power of a strong brand lies in two key areas: a strong, clear, unique brand positioning the expression of…
Tiger Woods is a brilliant golfer. He's also a mammoth global sports brand with the kind of iconic brand recognition…
Articulating the essence of a brand is one of the great marketing challenges. While it is easy to list out…
Alphabet has taken over Google - but does this new structure mean people will stop 'googling' and start 'alphabetting?' Paul…
As with all significant business decisions, the decision to rebrand an organisation is not made on a whim. A rebrand…
It’s a lament we often hear from business owners and marketers: “we need to understand our customers better, but we…
Australia's biggest supermarket is struggling. Unrest within the leadership team, with several high profile executives exiting stage left in recent…
Your brand positioning, or brand essence, is the clear and evocative articulation of your purpose. Ultimately, it’s the high level…
In the world of business branding, the notion of a ‘challenger brand’ has gained significant traction. In fact, whole businesses…
Humans are hardwired to tell and engage with stories. Approximately 40,000 years ago, storytelling as our primary means of communication…
Background and approach In June 2014, BrandMatters’ long term client Wesfarmers Insurance sold its insurance broking and premium funding businesses…
Thinking of rebranding? Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly –…
In today’s results-driven marketing environment, senior marketers walk a fine line balancing business strategy, productivity and ROI with creativity and…
In an increasingly globalised and digital world, we can access services like graphic design online where once we could only…