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Australian marketing managers can be split into three groups ranging from those embracing the value of brands throughout their organisations,…
Shoring up organisational brands with personal brands, to the buying of an entire agency… When we think of disruption brands…
You’re about to embark on a large brand project, such as a rebrand, brand research, positioning strategy, brand architecture or brand naming/renaming.…
To get the best outcome for your brand project, it’s important to write a strong and clear brief for your…
Strong brands are truly brought to life from the inside out. A distinctive positioning, promise and value system are all…
In this ever-changing world, no brand can remain the same for long. Rebrands and brand refreshes are becoming more and…
You’re part-way through an important brand project. Then things start to flag. People get very busy - or side-tracked with…
All industries overflow with jargon. The legal industry. Professional services. Construction. Government. Science and research. Jargon provides a useful and…
It’s becoming more challenging to be a successful financial services marketer in today’s increasingly competitive, constantly evolving and fast moving…
In this era of increasing competition and products that are becoming more and more similar in features and quality, the…
The word “insight” has become one of the great marketing buzzwords of the last decade or so, to the extent…
Last year we rebranded a wonderful charity called Deams2Live4. Dreams2Live4 grant the dying wishes of adults with metastatic cancer, so…
We’re excited to announce that we will be kick-starting the new year with the first results of our BrandMatters Australian…
It’s that time of year again, the lights are twinkling, the pubs are overflowing and, in the UK (at least),…
The lure of celebrity is everywhere. We watch them; we read about them; we want to be who they are;…
Co-branding, also known as a brand partnership, is the merging of two or more brands in the hopes of achieving…
Engaging too many, or too few. Losing the strategic view. Failing to brief your external suppliers. There are so many…
Engaging too many, or too few. Losing the strategic view. Failing to brief your external suppliers. There are so many…
A number of our clients, when progressing through their rebrand projects, are often surprised to learn that their brand positioning…
The below article was written by BrandMatters' MD Paul Nelson for Mumbrella on the recent announcement by Woolworths. Yesterday was…