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A merger and/or acquisition (M&A) is a transaction in which the ownership of a company, and their operations, is transferred…
A flanker brand (also known as fighter brand) is a new brand introduced into the market by a company that…
Whether you are creating a new brand or refreshing an old brand, your brand strategy, story and marketing strategy is…
As part of our brand commentary series, each week members of the BrandMatters team will discuss some of the week’s…
BrandMatters’ unique brand strategy process always starts with research. Understanding your customers, culture and market is key to creating a…
Over the past 6 months, there have been quite a few major brands who have faced various crisis situations. Facebook,…
Building a strong brand can be an expensive exercise. Recent news articles have reported that a single advertisement in the…
Growing your brand awareness can be expensive when you are relying on your own channels or paid channels. One awareness…
In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority…
  Product brands used to be the focus of attention for multi-brand companies, but the role of the corporate brand…
At BrandMatters, when asked how we work, we often explain that we operate at the intersection of business, brand and…
The digital world has forever changed the way we interact with brands. No longer the domain of brochures and billboards,…
As many of you know, as part of our Christmas gift to our clients, each year we aim to grant…
Imagine having a clear plan for all your marketing activity, one that is informed by years of experience and a…
Almost every business we spoke to as part of our Brand Leaders 2017 Report, and many of our clients, are…
To grow and improve performance in this competitive world, businesses need top quality employees who are aligned and engaged. However…
There’s no doubt that digital is a powerful tool for brands, with many brand-building benefits:  • It engages and drives…
When it comes to executing the marketing function, small and medium businesses experience a number of challenges. Without the budget…
Like the desire to measure brand impact, the need to measure customer satisfaction has always been present in businesses –…
As part of the creation of our report, BrandLeaders 2017: Does brand need a rebrand? We took a close look…