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  Product brands used to be the focus of attention for multi-brand companies, but the role of the corporate brand…
  At BrandMatters, when asked how we work, we often explain that we operate at the intersection of business, brand…
  The digital world has forever changed the way we interact with brands. No longer the domain of brochures and…
As many of you know, as part of our Christmas gift to our clients, each year we aim to grant…
Imagine having a clear plan for all your marketing activity, one that is informed by years of experience and a…
Almost every business we spoke to as part of our Brand Leaders 2017 Report, and many of our clients, are…
To grow and improve performance in this competitive world, businesses need top quality employees who are aligned and engaged. However…
There’s no doubt that digital is a powerful tool for brands, with many brand-building benefits:  • It engages and drives…
When it comes to executing the marketing function, small and medium businesses experience a number of challenges. Without the budget…
Like the desire to measure brand impact, the need to measure customer satisfaction has always been present in businesses –…
As part of the creation of our report, BrandLeaders 2017: Does brand need a rebrand? We took a close look…
Australian marketing managers can be split into three groups ranging from those embracing the value of brands throughout their organisations,…
Shoring up organisational brands with personal brands, to the buying of an entire agency… When we think of disruption brands…
You’re about to embark on a large brand project, such as a rebrand, brand research, positioning strategy, architecture strategy or…
To get the best outcome for your brand project, it’s important to write a strong and clear brief for your…
Strong brands are truly brought to life from the inside out. A distinctive positioning, promise and value system are all…
In this ever-changing world, no brand can remain the same for long. Rebrands and brand refreshes are becoming more and…
You’re part-way through an important brand project. Then things start to flag. People get very busy - or side-tracked with…
All industries overflow with jargon. The legal industry. Professional services. Construction. Government. Science and research. Jargon provides a useful and…
It’s becoming more challenging to be a successful financial services marketer in today’s increasingly competitive, constantly evolving and fast moving…