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As the public hearings of the Banking Royal Commission conclude, and the level of consumer distrust can be seen to…
At BrandMatters, we talk a lot about brand values with our clients. Two of our core values at BrandMatters are…
In any successful relationship, trust is built up over time, and every interaction can have a positive or negative impact…
As we approach the silly season, our minds are on gifts inside the box… the ones we will be wrapping…
Technology and innovation often lead the way in fulfilling consumer wants and needs. Organisations need to be prepared for the…
As consumers, it is important that the purchase decisions we make have a positive impact on the environment. In fact,…
Strawberries - A crisis of confidence. There’s no doubt that the crisis facing the strawberry industry could not have come…
A merger and/or acquisition (M&A) is a transaction in which the ownership of a company, and their operations, is transferred…
A flanker brand (also known as fighter brand) is a new brand introduced into the market by a company that…
Whether you are creating a new brand or refreshing an old brand, your brand strategy, story and marketing strategy is…
As part of our brand commentary series, each week members of the BrandMatters team will discuss some of the week’s…
BrandMatters’ unique brand strategy process always starts with research. Understanding your customers, culture and market is key to creating a…
Over the past 6 months, there have been quite a few major brands who have faced various crisis situations. Facebook,…
Building a strong brand can be an expensive exercise. Recent news articles have reported that a single advertisement in the…
Growing your brand awareness can be expensive when you are relying on your own channels or paid channels. One awareness…
In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority…
  Product brands used to be the focus of attention for multi-brand companies, but the role of the corporate brand…
At BrandMatters, when asked how we work, we often explain that we operate at the intersection of business, brand and…
The digital world has forever changed the way we interact with brands. No longer the domain of brochures and billboards,…
As many of you know, as part of our Christmas gift to our clients, each year we aim to grant…