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As part of an effort to create distinct brand identities between its sugar/ renewable energy and building operations, CSR's sugar…
What do you do when a URL containing your business name is being used by someone else? Does your company…
Deceased artists and celebrities continue to generate substantive amounts of revenue for the owners of their estate through merchandising and…
Last week the Tiger Woods brand seemed as though it would be able to whether the rough waves that were…
Dell's promotions on Twitter have generated over $7.1 million in sales. The amount of users signing up to get Dell's…
For years Internode were happy with their geek image. Having nurtured (intentionally or not) a branding as the IT world's…
The latest social-marketing news item: The daugher of ex-GM chief executive Fritz Henderson has lashed out on Facebook against the…
AIG (American International Group) has just rebranded its Australasian arm as Chartis. Last year AIG almost folded due to credit…
IKEA have set the social-media world ablaze with a breakthrough brand campaign in Sweden. Here's the story. IKEA opened a…
The effect that Google (specifically Google news), blogging and media news sites will have on traditional journalism has been much…
What we really think , why we buy a particular brand of product is based on stored memories, images and…
Sony has one of the most recognisable names in the industry. And, at least with console gaming, it has some…
Twitter has been lauded for its ability to "humanize" a company, and make locked-away executives available for on the ground…
Does branding really matter for business to business (B2B) companies? Those who would argue that branding has to place in…
For the first time, Microsoft will allow third parties to create branded themes for the company's flagship operating system, in…
The only brand strategy that really counts is the one in people's minds when they come to making a decision.…
What used to be "November," is now Movember. 30 days where men around the world proudly relive the glorious 1970s…
What's changed and why? For our existing clients and those who know us, after seven years in upper case blue…
While Australia has calmed down after the iSnack marketing fiasco, in the international domain the issue still resonates. The NY…
Chief marketing officers must tap into their "left brain" thinking if they want to move into a chief executive role,…