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Charities are jumping to align themselves with leading brands as a new way of marketing their values and collecting more…
The lure of celebrity is everywhere. We watch them; we read about them; we want to be who they are:…
Bob Baker Here are nine tips to help you carve a focused identity online. 1. Define your brand up front.…
As an opening thought, you have to realize that great brands are built inside out - by motivated and committed…
Apple has mounted a legal challenge to prevent Woolworths from using the logo that now adorns its trucks, stores and…
One of the best tactics in marketing is a customer referral program. Many business owners leave the referral process to…
Are you an entrepreneur who has been seduced by social media tools such as Twitter, LinkedIn or Facebook? If so,…
How does a business approach its marketing needs in times of a global financial crisis? The literal definition of crisis…
Telstra eBusiness Services is the insurance industry's leading provider of integrated e-business solutions. Their e-business products provide a vertical platform…
Anyone who's done marketing 101 research knows the traditional four Ps of marketing: product, price, place (distribution), and promotion. In…