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Sony has one of the most recognisable names in the industry. And, at least with console gaming, it has some…
Twitter has been lauded for its ability to "humanize" a company, and make locked-away executives available for on the ground…
Does branding really matter for business to business (B2B) companies? Those who would argue that branding has to place in…
For the first time, Microsoft will allow third parties to create branded themes for the company's flagship operating system, in…
The only brand strategy that really counts is the one in people's minds when they come to making a decision.…
What used to be "November," is now Movember. 30 days where men around the world proudly relive the glorious 1970s…
What's changed and why? For our existing clients and those who know us, after seven years in upper case blue…
While Australia has calmed down after the iSnack marketing fiasco, in the international domain the issue still resonates. The NY…
Chief marketing officers must tap into their "left brain" thinking if they want to move into a chief executive role,…
Supermarket giant Coles will change the brand name of an in-house brand of biscuits amid claims it is racist. The…
ANZ has rebranded and launched a new brand identity and positioning in support of their new super regional strategy. The…
More than ever, consumers prefer to spend their money with brands and companies that have dedicated themselves to a positive…
In comparison with political candidates, consumer brands tend to be very cautious about "attack ads" when taking on competitors. A…
More on celebrity endorsements, especially in the Australian market here.  
In comparison with political candidates, consumer brands tend to be very cautious about "attack ads" when taking on competitors. A…
Charities are jumping to align themselves with leading brands as a new way of marketing their values and collecting more…
The lure of celebrity is everywhere. We watch them; we read about them; we want to be who they are:…
Bob Baker Here are nine tips to help you carve a focused identity online. 1. Define your brand up front.…
As an opening thought, you have to realize that great brands are built inside out - by motivated and committed…
Apple has mounted a legal challenge to prevent Woolworths from using the logo that now adorns its trucks, stores and…