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When it comes to brand in 2009, what made the headlines, changed the way we think about brand strategy, raged…
French wine makers stand accused of passing off their bottles of as New Zealand produce to cash in on the…
I wonder how Weight Watchers will go with their rebrand for a more contemporary younger voice ...? This rebrand has…
Here's something you don't see very often: a brand outright admitting its product is (or at least was) poor. The…
Lacoste has committed itself to help preserve the animal used as their logo mark. That animal is the croc, and…
What's Next? At some stage - better sooner than later - companies need to move their attention away from fighting…
More and more hotels are using their brand names to entice permanent residents. The Gold Coast Hilton is developing a…
"If it's just a name change, the unattractive perceptions of the old name flow on to the new name. Unless…
US AUTO giant Ford says it has agreed on the main terms for selling its Swedish brand Volvo cars to…
"Santa is the model brand. We know what he stands for. His values and passions are clear to us. And…
The classic Aussie Ugg boot shows no sign of letting up on its massive success in the US market. In…
This one is a little bizarre. Pepsi have rebranded themselves as "Pecsi" for the Argentinian market. Pepsi is one of…
As part of an effort to create distinct brand identities between its sugar/ renewable energy and building operations, CSR's sugar…
What do you do when a URL containing your business name is being used by someone else? Does your company…
Deceased artists and celebrities continue to generate substantive amounts of revenue for the owners of their estate through merchandising and…
Last week the Tiger Woods brand seemed as though it would be able to whether the rough waves that were…
Dell's promotions on Twitter have generated over $7.1 million in sales. The amount of users signing up to get Dell's…
For years Internode were happy with their geek image. Having nurtured (intentionally or not) a branding as the IT world's…
The latest social-marketing news item: The daugher of ex-GM chief executive Fritz Henderson has lashed out on Facebook against the…
AIG (American International Group) has just rebranded its Australasian arm as Chartis. Last year AIG almost folded due to credit…