Officially, the way for brands to earn the spotlight at the upcoming 2010 Olympic Winter Games is sponsorship. But some…
The Osocio blog is the place where advertising and activism collide in brand management. They have just published their list…
Last week the Tiger Woods brand seemed as though it would be able to whether the rough waves that were…
Dell's promotions on Twitter have generated over $7.1 million in sales. The amount of users signing up to get Dell's…
The latest social-marketing news item: The daugher of ex-GM chief executive Fritz Henderson has lashed out on Facebook against the…
IKEA have set the social-media world ablaze with a breakthrough brand campaign in Sweden. Here's the story. IKEA opened a…
For the first time, Microsoft will allow third parties to create branded themes for the company's flagship operating system, in…
More than ever, consumers prefer to spend their money with brands and companies that have dedicated themselves to a positive…
In comparison with political candidates, consumer brands tend to be very cautious about "attack ads" when taking on competitors. A…
One of the best tactics in marketing is a customer referral program. Many business owners leave the referral process to…
Are you an entrepreneur who has been seduced by social media tools such as Twitter, LinkedIn or Facebook? If so,…