More and more hotels are using their brand names to entice permanent residents. The Gold Coast Hilton is developing a…
"If it's just a name change, the unattractive perceptions of the old name flow on to the new name. Unless…
"Santa is the model brand. We know what he stands for. His values and passions are clear to us. And…
The classic Aussie Ugg boot shows no sign of letting up on its massive success in the US market. In…
The effect that Google (specifically Google news), blogging and media news sites will have on traditional journalism has been much…
What we really think , why we buy a particular brand of product is based on stored memories, images and…
Twitter has been lauded for its ability to "humanize" a company, and make locked-away executives available for on the ground…
Does branding really matter for business to business (B2B) companies? Those who would argue that branding has to place in…
The only brand strategy that really counts is the one in people's minds when they come to making a decision.…
What used to be "November," is now Movember. 30 days where men around the world proudly relive the glorious 1970s…
Charities are jumping to align themselves with leading brands as a new way of marketing their values and collecting more…
The lure of celebrity is everywhere. We watch them; we read about them; we want to be who they are:…
How does a business approach its marketing needs in times of a global financial crisis? The literal definition of crisis…