Business today faces a new and incredibly complex ecosystem in which to establish a relationship to customers and the public.…
Nokia has redesigned their typeface as part of an attempt to rebrand the company. So it's goodbye to Nokia Sans…
The marketing war taking place amongst the major banks has now taken another turn with Westpac's announcement last week to…
In previous articles we've taken a good look at employee and internal branding. In The Employee Value Proposition (EVP) we…
Here is a video put together by the son of a motorcycle owner. It's got to be one of the…
Does the power - or lack thereof - of a business' brand come into play when evaluating stock value? It…
You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand with their…
The Harley Davidson brand has an obvious and incredible strength. How many other brands can boast global die-hard levels of…
Where does your business sit on the continuum? Are you utilising an Inside Out or an Outside In brand strategy? Outside…
With the possibility the corporate world moving away from exclusive usage of the BlackBerry, and the huge growth of the…
Brand positioning needs to be authentic, and constitute an authentic reflection of the business. However it also needs to be…
It is important to establish a higher aspirational goal for a brand. However one of the risks in repositioning a…
Richard Branson is in Australia to promote the latest direction for the ever-stretchable Virgin brand. Virgin is teaming up with…
It wasn't long ago that the term "sustainability" was used to describe the growth potential of any particular brand. Today…
Brand Damage When it comes to the brand school of Hard Knocks, there's only a few who've been hit the…
A few months ago BrandMatters was approached by Desktop magazine to do a feature on branding. Desktop is a leading…
At its core, a brand is about influencing others, by creating an identity that gets associated with certain perceptions and…
For decades Bill Gates has been synonymous with Microsoft. Even when he focused his energies on the Bill and Melinda…
I wonder how Weight Watchers will go with their rebrand for a more contemporary younger voice ...? This rebrand has…
What's Next? At some stage - better sooner than later - companies need to move their attention away from fighting…