When FleetPartners announced plans for an IPO, it set a target of raising $253 million for the float. As an…
The insurance broking industry is as competitive as it has ever been, and brand has a critical role to play…
According to Campaign Asia, "Vodafone Hutchison Australia has lost an estimated 1.5 million customers over the past two years, primarily…
The self-managed super fund (SMSF) market is growing at 40 per cent per annum. As a result an increasing number…
BrandMatters’ client AIMS has launched its new brand and corporate identity at the NIBA Convention 2013. You can read the…
There comes a pivotal point for every company where there’s need for change. Change itself is concept people can be…
Australia is the fourth largest financial services market globally, and the size of our market continues to grow. Additionally, according…
As part of our involvement within the Financial Services sector, we were recently asked exactly where credit unions fit in…
Somehow, an important part of business is story telling. Research has found that people remember stories more than they remember…
Business today faces a new and incredibly complex ecosystem in which to establish a relationship to customers and the public.…
Nokia has redesigned their typeface as part of an attempt to rebrand the company. So it's goodbye to Nokia Sans…
The marketing war taking place amongst the major banks has now taken another turn with Westpac's announcement last week to…
In previous articles we've taken a good look at employee and internal branding. In The Employee Value Proposition (EVP) we…
Here is a video put together by the son of a motorcycle owner. It's got to be one of the…
Does the power - or lack thereof - of a business' brand come into play when evaluating stock value? It…
You may not know this, but Gap recently changed their logo. Yes Gap - the iconic clothing brand with their…
The Harley Davidson brand has an obvious and incredible strength. How many other brands can boast global die-hard levels of…
Where does your business sit on the continuum? Are you utilising an Inside Out or an Outside In brand strategy? Outside…
With the possibility the corporate world moving away from exclusive usage of the BlackBerry, and the huge growth of the…
Brand positioning needs to be authentic, and constitute an authentic reflection of the business. However it also needs to be…