The digital world has forever changed the way we interact with brands. No longer the domain of brochures and billboards,…
Imagine having a clear plan for all your marketing activity, one that is informed by years of experience and a…
Almost every business we spoke to as part of our Brand Leaders 2017 Report, and many of our clients, are…
When it comes to executing the marketing function, small and medium businesses experience a number of challenges. Without the budget…
Like the desire to measure brand impact, the need to measure customer satisfaction has always been present in businesses –…
Australian marketing managers can be split into three groups ranging from those embracing the value of brands throughout their organisations,…
Co-branding, also known as a brand partnership, is the merging of two or more brands in the hopes of achieving…
A number of our clients, when progressing through their rebrand projects, are often surprised to learn that their brand positioning…
The term brand stretch refers to how far a business can stretch its products or services into new and unrelated…
In last fortnight's blog we shed light on the four emerging themes among the challenges our clients are facing at…
At BrandMatters we operate at the intersection of marketing and business strategy. As a result, it’s critical that we are…
At BrandMatters, a common source of confusion for clients is what to include in the brief for a new corporate…
At BrandMatters we regularly partner with a diverse range of stakeholders: CEOs and board members of ASX-listed financial services brands,…
The power of a strong brand lies in two key areas: a strong, clear, unique brand positioning the expression of…
Articulating the essence of a brand is one of the great marketing challenges. While it is easy to list out…
As with all significant business decisions, the decision to rebrand an organisation is not made on a whim. A rebrand…
Australia's biggest supermarket is struggling. Unrest within the leadership team, with several high profile executives exiting stage left in recent…
In the world of business branding, the notion of a ‘challenger brand’ has gained significant traction. In fact, whole businesses…
Humans are hardwired to tell and engage with stories. Approximately 40,000 years ago, storytelling as our primary means of communication…
Thinking of rebranding? Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly –…