In last fortnight's blog we shed light on the four emerging themes among the challenges our clients are facing at…
At BrandMatters we operate at the intersection of marketing and business strategy. As a result, it’s critical that we are…
At BrandMatters, a common source of confusion for clients is what to include in the brief for a new corporate…
At BrandMatters we regularly partner with a diverse range of stakeholders: CEOs and board members of ASX-listed financial services brands,…
The power of a strong brand lies in two key areas: a strong, clear, unique brand positioning the expression of…
Articulating the essence of a brand is one of the great marketing challenges. While it is easy to list out…
As with all significant business decisions, the decision to rebrand an organisation is not made on a whim. A rebrand…
Australia's biggest supermarket is struggling. Unrest within the leadership team, with several high profile executives exiting stage left in recent…
In the world of business branding, the notion of a ‘challenger brand’ has gained significant traction. In fact, whole businesses…
Humans are hardwired to tell and engage with stories. Approximately 40,000 years ago, storytelling as our primary means of communication…
Thinking of rebranding? Whether to rebrand or keep your company’s image unchanged is an important – and potentially costly –…
When FleetPartners announced plans for an IPO, it set a target of raising $253 million for the float. As an…
The insurance broking industry is as competitive as it has ever been, and brand has a critical role to play…
According to Campaign Asia, "Vodafone Hutchison Australia has lost an estimated 1.5 million customers over the past two years, primarily…
The self-managed super fund (SMSF) market is growing at 40 per cent per annum. As a result an increasing number…
BrandMatters’ client AIMS has launched its new brand and corporate identity at the NIBA Convention 2013. You can read the…
There comes a pivotal point for every company where there’s need for change. Change itself is concept people can be…
Australia is the fourth largest financial services market globally, and the size of our market continues to grow. Additionally, according…
As part of our involvement within the Financial Services sector, we were recently asked exactly where credit unions fit in…
Somehow, an important part of business is story telling. Research has found that people remember stories more than they remember…