Video: what is brand?

February 13, 2023
B2B Brand delivery Brand strategy

At BrandMatters we regularly partner with a diverse range of stakeholders: CEOs and board members of ASX-listed financial services brands, Marketing Directors of national franchise groups, directors of medical research bodies, marketing executives of both national and locally-based IT companies, owner-directors of consultancies and others. Some of our clients have a background in marketing, but many do not.

We are also often asked to present to stakeholder groups – boards, employees, graduates, senior managers – to help them understand the importance of brand and the benefits a strong brand can deliver an organisation.

The video below is a tool we use to communicate the top level benefits of a strong brand.


A strong brand is the clear and evocative articulation of your purpose.

It’s the unifying force behind all your people.

Strong brands connect with and commit to your customers, unify your business and strengthen your performance.

If you’re looking for assistance to help your leadership team understand the importance of brand, learn more about how to build a business case for a rebrand here , or contact us for an initial discussion.

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