"We never stop learning, each year provides genuinely valuable insights that can make a real difference to brokers and their clients."
Since 2012, the Vero SME Insurance Index has engaged with 14,500 business owners and decision-makers across Australia.
Approximately 1,500 owners and decision-makers are surveyed each year.
Business owners are sent a succinct 15-minute survey that includes screening and questions on broker usage and insurance attitudes as well as general business concerns.
A selection of the SME business owners are interviewed and filmed. These videos are showcased to help bring the findings to life.
Vero is focused on building relationships and truly partnering with insurance brokers by giving them a better understanding of SMEs and their attitudes towards commercial insurance.
Brokers across Australia have embraced the Vero SME Insurance Index and look forward to it as a valuable source of information about their target audience.
of brokers state the Vero SME Insurance Index has positively impacted their business.
found the insights useful for future planning.
Each year, BrandMatters works with Vero to produce a number of branded outputs highlighting the key insights from the research. These outputs are showcased via various channels such as webinars, videos, infographics and of course the comprehensive report.
Read more about this project in our Case Study.
The team at BrandMatters has built a reputation for their ability to unpack complexity, find meaningful insights that make a real difference to brands and their clients.
Kylie McNamara is Director of Brand Strategy at BrandMatters and has been instrumental in the development of the Vero SME Insurance Index over the past 10 years.
"Kylie's efforts working on the Vero SME Insurance Index have provided invaluable insights into Australian small businesses and empowered brokers and the broader industry to further demonstrate their value proposition."
Head of Commercial IntermediariesVero Australia
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