Celebrating 10 years of industry-leading thought leadership

BrandMatters is proud to celebrate a 10-year strong partnership with Vero in producing the annual Vero SME Insurance Index. 

"We never stop learning, each year provides genuinely valuable insights that can make a real difference to brokers and their clients."

Paul Nelson

Managing Director

The methodology

Since 2012, the Vero SME Insurance Index has engaged with 14,500 business owners and decision-makers across Australia.

Approximately 1,500 owners and decision-makers are surveyed each year.

The approach


Business owners are sent a succinct 15-minute survey that includes screening and questions on broker usage and insurance attitudes as well as general business concerns.


A selection of the SME business owners are interviewed and filmed. These videos are showcased to help bring the findings to life.

Valuable industry insights

Vero is focused on building relationships and truly partnering with insurance brokers by giving them a better understanding of SMEs and their attitudes towards commercial insurance.

Brokers across Australia have embraced the Vero SME Insurance Index and look forward to it as a valuable source of information about their target audience.


of brokers state the Vero SME Insurance Index has positively impacted their business.


found the insights useful for future planning.

The outputs

Each year, BrandMatters works with Vero to produce a number of branded outputs highlighting the key insights from the research. These outputs are showcased via various channels such as webinars, videos, infographics and of course the comprehensive report.

Read more about this project in our Case Study.

The equation for creating valuable thought leadership

  • Substantial, reliable and robust research.
  • Key insights distilled and translated into a story that is enlightening.
  • Designed in a way that is digestible, easy to engage with and share.

10 benefits to investing in thought leadership

  1. Enhances your brand’s profile and reputation.
  2. Positions your brand as a leader in your field.
  3. Showcases your expertise in a particular subject matter.
  4. Sets you apart from your competitors.
  5. Aids in engagement with key stakeholders, clients and industry.
  6. Retains customers and builds loyalty.
  7. Delivers ongoing value to your organisation and clients.
  8. Can be an effective conversation starter for sales and support of leads.
  9. Provides insights to grow not only your brand but also that of your clients.
  10. Helps your organisation stay ahead of trends.

Why BrandMatters?

The team at BrandMatters has built a reputation for their ability to unpack complexity, find meaningful insights that make a real difference to brands and their clients.

Kylie McNamara is Director of Brand Strategy at BrandMatters and has been instrumental in the development of the Vero SME Insurance Index over the past 10 years.

"Kylie's efforts working on the Vero SME Insurance Index have provided invaluable insights into Australian small businesses and empowered brokers and the broader industry to further demonstrate their value proposition."

Anthony Pagano

Head of Commercial Intermediaries
Vero Australia