It’s becoming more challenging to be a successful financial services marketer in today’s increasingly competitive, constantly evolving and fast moving markets. To get ahead in their careers, marketers need to work smarter, not harder. They need to understand where to focus their time to get the best ROI. And most of all, they need to understand what their CEOs expect of them.
BrandMatters’ trusted strategic partner, BlueChip Communication, is a PR specialist in the financial services industry. Managing Director, Carden Calder, surveyed CEOs in her network to find out what they were looking for from their CMOs.