We knew it was time as a business to take stock of where we were, identify our key strengths and differentiators as a business and leverage these to set us up for future growth. We also knew we needed to have all our employees understand our brand and consistently articulate it. BrandMatters was instrumental in helping us achieve these objectives. Our brand and team is stronger than ever now, and we have a powerful new name, logo, visual identity and messaging to reflect that.

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BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.