When we contacted BrandMatters, Financial Spectrum was doing well and had enormous potential, but we didn’t have deep internal brand or marketing skills. We knew that in order to stand out to prospective clients and set ourselves up for maximum growth, we needed help in developing a compelling brand story. BrandMatters helped us to identify and harness the strengths that lay inside our brand, and developed powerful brand, marketing and referral strategies for us. We’re also really happy with our new visual identity.