Paul Nelson
With 30 years’ marketing and brand management experience, Paul established BrandMatters in 2002 driven by the belief that strong brands enable and drive business growth. An accomplished international client-side marketer and the agency’s guiding force, Paul oversees the development of the firm's strategy, client relationships, and people.
Paul has also led significant brand and marketing projects for major organisations and brands, including Wesfarmers Group Company’s, Metcash, Fidelity, Perpetual, Mercer, NAB Group and a variety of brands across the Professional Services, IT, Healthcare and Education sectors. Prior to founding BrandMatters, Paul held various senior marketing roles at McDonald’s, was the Marketing Director at Tip Top Bakeries and Head of Global Brand at AMP. Paul is a also a frequent media commentator and thought leader across mainstream and marketing media.