Laura Shepherd

Brand Insights Manager
Laura Shepherd

Laura Shepherd

Title: Brand Insights Manager

Laura is passionate about translating research findings into clear and actionable insights that can be utilised to guide decision making and business strategy. Her goal as Brand Insights Manager is to ensure these insights are presented and communicated in a way that engages project stakeholders and takes them on the journey.

As part of the strategy and insights team, Laura designs and delivers a wide range of quantitative research projects, and is also closely involved with qualitative research activities. She brings marketing experience gained on both client and agency-side and has worked across a range of industries including FMCG, financial services, automotive and Government.

Prior to joining BrandMatters, Laura developed her drive for information and insights at organisations including Ipsos, Ferrero and Nestle Purina. Her experience includes research design, questionnaire design, data analysis, and report writing. Her exceptional eye for detail ensures the seamless management of research projects from end to end.

Laura received her Bachelor of Business Management from Western Sydney University and a Graduate Diploma in Psychology at Sydney University.

View Laura Shepherd’s LinkedIn profile here