Kylie McNamara

Director of Brand Strategy
Sage / Creator / Ruler
Kylie McNamara

Kylie McNamara

Title: Director of Brand Strategy

Brand Archetype: Sage / Creator / Ruler

A Senior Brand Strategist, Kylie draws on a combination of research, brand strategy and business skills from working for large consumer companies for over 20 years, including Unilever, Arnott’s and Westpac as a client-side marketer and Added Value (Kantar Consulting) as a consultant. She is driven to create distinctive, relevant brands that drive business growth for her clients.

Over the years Kylie has gained a deep knowledge of qualitative and quantitative market research to uncover insights that businesses can use to build authentic impactful brands. She has also led a large number of brand positioning, brand architecture, innovation and insight projects that inform her work in leading the strategy and insights team.

View Kylie McNamara’s LinkedIn profile here