As rebrand specialists, we focus on the strategy behind a rebrand, ensuring you embark on a rebrand armed with all the necessary insights required to make the right decisions for your brand to ignite long term growth.
The first step is to identify where you currently are in the market. Does it differ from where you think it is? Establishing the gap between your current market position, where the organisation thinks that is, and future aspirations is critical at sizing the rebranding task. Read more about our brand research services here
Brand strategy renewal
A renewed brand strategy will articulate and document the future aspiration of your organisation, that informs all subsequent brand decisions and scope for creative development. Read more about our brand strategy services here
Visual identity development
Informed by the market context and future aspirations, visual identity refresh is critical in communicating the extent of change and organisation is undertaking. Nothing communicates “we’ve changed” more than a fresh expression. Read more about our brand design services here
Launch and activation
With the new strategy and identity in hand, we work with our clients to launch and activate their new brands to maximise market impact and begin to shift audience perceptions. Read more about our brand delivery services here