Our solutions

Building brand equity through turning brand challenges into opportunities

Partnering with a B2B branding agency

At BrandMatters, our mission is to tackle tough brand challenges and turn them into opportunities that enable growth and drive brand equity. By partnering with a B2B branding agency who specialises in corporate brand development, your organisation will achieve the optimal outcomes including:

  • Key branding challenges solved
  • Confidence in brand as a strategic lever
  • Increased brand equity and market profile
  • Enhanced market, competitor, customer and employee understanding.

At BrandMatters, we bring research, strategy and planning together under one roof, ensuring brand becomes a key asset for any organisation.

For those medium to large B2B organisations considering a refresh, rebrand or other significant brand activity informed by research, our projects typically start from AU$30,000.

How we solve brand challenges for B2B organisations

Informed by research and market understanding, we create branding solutions that engage the market, excite employees and build brand awareness. Across insights, brand development and marketing planning, our approach provides B2B organisations with insight-driven solutions as branding opportunities arise:

Brand architecture

Helping organisations optimise their parent brand and portfolio of product and service brand to provide clarity to busy markets.

Brand naming

A brand, product or service name instantly identifiable, creating positive associations in the minds and hearts of your audiences. 

Brand positioning

Your organisation’s competitive position in the market, creating clean air for your brand, expresses your point of difference.

Customer insights

Understand your existing customers, competitive context, gaps in the market and drive smart brand decision-making.

Employer branding

Branding strategies to become a destination employer, attracting the brightest and the best from your industry.

Employee insights

Build engagement through employee listening, using the expertise and knowledge that exists to enhance culture.

Marketing planning

Create integrated marketing plan that ease the path to engaging key audiences and moving them through the sales funnel.

Mergers & acquisitions

New brand development opportunities and brand evolutions strategies available during merger and acquisition activites.


Rejunvenate your organisation through a new brand strategy and visual identity that communicates renewed intent.

What our clients say

Organisations across Australia and New Zealand trust us to bring our strategic branding expertise to solve their complex brand challenges.

BrandMatters truly understood our business and the insightful research helped us understand our market and clients. The brand now reflects our new strategy, and we couldn’t be happier with our result!

Marketing Director, efex

BrandMatters helped create the Vero brand back in 2003. Their work on the
Vero SME Insurance Index have provided invaluable insights into Australian small businesses and empowered brokers and the broader industry to further demonstrate
their value proposition.

Head of Commercial Intermediaries, Vero Australia

By engaging BrandMatters, we were able to apply an unbiased, expert lens in a structured
and consultative environment. We couldn’t be happier with the result!

Director of Strategy & Business Transformation, Cox Automotive Australia & New Zealand

Have a branding challenge we can help with?

Get in touch.

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BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.