Our employer branding services focuses on the attraction, engagement and retention of top quality, values-aligned talent.

Employer branding strategies

Crafting an effective employer branding strategy defines not only what your employment offer stands for, but also understanding what current and prospective employees are seeking. Employer branding strategies match these in a way that is credible, relevant and unique relative to the competition.

Employee Value Proposition (EVP)

An employee value proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, capabilities and experience they bring to a company. Your EVP summarises the wider vision of your business and defines the employee's role in delivering against that vision. It describes your organisation’s promise to current and potential employees, and what you expect from them in return.

An EVP does much more than fulfil the needs of the HR and talent management functions. A strong employee value proposition, when coherently developed and clearly articulated, shapes the company culture of your organisation and is central to the employee experience. It provides a reason for employees to believe in the organisation, keeping them motivated and energised and this enables the business to attract, obtain and retain the best possible talent in the market.

Graduate and Experienced recruitment messaging

Deployed as marketing campaigns, your employer brand can connect with Experienced and Graduate audiences where they are seeking information, communicating the culture and benefits of working for your organisation.