Employer branding

Stand out as an employer of choice in your industry

The power of employer branding

Your employer brand is the perception of your organisation in the minds of external recruits and the experiences of current employees. It’s critical to have a strong employer brand to attract and retain the best talent.

Employer branding seeks to communicate your unique culture to the market and to align all your people behind organisational values and purpose. Aligned to both business strategy and brand strategy, it is built inside out, creating a positive workplace culture that your people will rally behind and advocate for.

Simply put, positively engaged employees equals delighted clients:

  • Enabling a deeper engagement with the parent brand for employees of all skills and seniorities.
  • Motivating employees, increasing retention and satisfaction. 
  • Creating sharp cut through in a noisy and cluttered recruitment market.
  • Enhancing your reputation as a destination firm and employer of choice.

An overview of our employer branding services

Your employer brand describes your organisation's reputation as an employer, and its value proposition to its employees.

Our employer branding services include:

Employer brand strategy

Establish go-to-market approach including target recruit segmentation, key messages and key points of difference.

Employee Value Proposition (EVP)

The proposition that communicates the unique value your organisation can offer potential and current employees.

Graduate and experienced recruitment messaging

Campaign-based creative to engage key experienced and graduate target segments.

Our employer branding services

Our employer branding services focuses on the attraction, engagement and retention of top quality, values-aligned talent.

Employer branding strategies

Crafting an effective employer branding strategy defines not only what your employment offer stands for, but also understanding what current and prospective employees are seeking. Employer branding strategies match these in a way that is credible, relevant and unique relative to the competition.

Employee Value Proposition (EVP)

An employee value proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, capabilities and experience they bring to a company. Your EVP summarises the wider vision of your business and defines the employee's role in delivering against that vision. It describes your organisation’s promise to current and potential employees, and what you expect from them in return.

An EVP does much more than fulfil the needs of the HR and talent management functions. A strong employee value proposition, when coherently developed and clearly articulated, shapes the company culture of your organisation and is central to the employee experience. It provides a reason for employees to believe in the organisation, keeping them motivated and energised and this enables the business to attract, obtain and retain the best possible talent in the market.

Graduate and Experienced recruitment messaging

Deployed as marketing campaigns, your employer brand can connect with Experienced and Graduate audiences where they are seeking information, communicating the culture and benefits of working for your organisation.

Delivering authentic employee engagement

At BrandMatters, our reputation is built on our ability to create employer branding that engages employees and attracts the brightest and the best.

The Guide to Employer Branding

Download The Guide to Employer Branding to learn more about how to build an engaging, emotive employee value proposition that reflects the essence of your brand. 

The Guide to
Employer Branding

Stand out as an employer of choice in your industry by creating a unique employee value proposition, one that truly aligns with the essence of your brand and sets your company apart from competitors.

Our guide provides valuable information as to the importance of employer branding in attracting and retaining the best and brightest talent to your organisation.

Our latest thinking

Explore our employer branding insights from our team of brand strategists.

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Contact us to discuss how employer branding can drive positive company culture

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