Employee insights gathers information from your people or potential candidates. The value of insights employees can provide is often overlooked even though organisations are built by the people they employ. Employee insights provide clear guidance on ways to build strong businesses, and is a formidable method to build engagement, cohesion and guidance on decisions that not only directly affect staff but the wider success of the organisation.
The three main areas you can utilise employee insights include attracting the right candidates, retaining the most effective employees and building understanding from existing employees.
At BrandMatters, we bring our expertise in both qualitative and quantitative methods to employee research, understanding that each organisation is different and will require a purpose-built approach to meet their needs as an employer.
Our employee insight services include:
Download The Guide to Employer Branding to learn more about how to build an engaging, emotive employee value proposition that reflects the essence of your brand.