At BrandMatters, we love to solve complex brand challenges for our clients, and understanding your audience is a central element in being able to achieve this. Following are the brand research services we offer.
Desk research
To develop a thorough understanding of your business, we turn to your existing data first. There is significant value in reviewing, rediscovering, synthesising and distilling the wealth of information that already exists. Doing this with objectivity and specific objectives in mind can uncover surprisingly rich and actionable insights.
Where possible, we review and synthesise business and brand strategies, marketing plans and campaigns, research reports, surveys, competitor analysis, market data, sales reports, employee surveys, brand health monitors and more. For some tips on desk research materials, read our blogs, 4 free sources of marketing research, and #1 tip for cost-effective brand research. You can also download our Guide to Brand Research.
Stakeholder depth interviews
Stakeholder depth interviews are a powerful tool to engage with senior and other key stakeholders in your business. They allow us to delve into the driving forces behind the project and tap into the vision and passions of these people. They encourage open, free exchange of information and allow us to cover sensitive and confidential topics. BrandMatters creates tailored discussion guides, and interviews typically run from 30-60 minutes, either in person or over the phone. We use the insights gleaned to feed into the development of your brand.
Brand research - qualitative & quantitative
Brand research can help answer key questions about your category, customers, employees, stakeholders and brand - and deliver powerful brand insights which enable growth.
BrandMatters has extensive experience in designing and executing bespoke qualitative and quantitative studies and extracting powerful insights to guide brand development.
Qualitative research can include in-depth interviews and focus groups. Quantitative research can include online surveys, telephone surveys and personal surveys. Talk to us about how we can design a cost-effective research program for your brand.
Brand insights & recommendations
At the conclusion of the brand research, our researchers and strategists review all the information we have discovered and distil it into a set of powerful insights and recommendations. These insights lay the foundation for the development of your brand. We develop and deliver a written brand insights report, and present our findings to you and your key project stakeholders in an interactive session.