Brand logo & visual identity
To design a great brand logo and visual identity, designers need to understand your brand - its history, its values and what it stands for. That's why our designers get involved at the strategy development stage - to enable a seamless translation of your brand strategy to your brand design. Our designers will use your brand positioning as inspiration for developing a logo that represents the essence of your organisation. The logo itself will form the foundation for a supporting look and feel - or visual language - that facilitates consistent communication of your brand across all media. Our designers use visual language to tell your brand's story, including photography and imagery, fonts and colours and secondary design devices that simultaneously encapsulate the fundamentals of your brand while differentiating you from your competitors.
BrandMatters can create a new logo and visual identity for you, evolve your current logo or refine and build out your current look and feel.
Graphic design
Our experienced in-house design team will ensure your brand identity is rolled out consistently across every visual touch point. Depending on your needs, we can design entirely new collateral for your newly created or relaunched brand, use your existing brand guidelines to develop aligned collateral, or simply make minor changes to your existing designs.
We can help you with stationery and templates, business cards, brochures, annual reports, print advertising, signage, packaging and more.
Digital design
Our designers have a real passion for digital design, and keenly follow new thinking and developments in the field. They understand the criticality of your digital design reflecting your brand's personality - and the practicalities of user experience. They also understand the huge impact that the digital world now has on driving business, and the crucial role that digital design plays.
You can talk to us about website design, banners, electronic direct mail (eDM), PowerPoint and other Microsoft templates, digital advertising, app iconography and design and more.
Brand guidelines
Strong, enduring brands are built and strengthened over time through consistent application. A professionally developed set of brand guidelines introduces and explains your brand, explains the logo and its rationale, and spells out the way your brand's logo and visual identity must be used in order to maintain its integrity. Brand guidelines, also sometimes called a brand style guide, generally include sections on logo specifications, primary and secondary colour palettes, design devices, fonts, photographic or image style, iconography and usage examples across different types of collateral.
The BrandMatters design team are experts in developing brand guidelines. We can create them from scratch for your new brand, or if you're not happy with your current brand guidelines we can refine or build them out for you.
Website & collateral copywriting
Communication plays an important role in building a strong, enduring brand. Any communication coming from your brand needs to be clear, single-minded, consistent, and reflect your brand's personality.
Using your approved brand story, brand tone of voice, elevator statement and key messages, BrandMatters can craft compelling, appropriate copy for your website and/or any other digital or printed collateral your brand needs.