Our services

Building brands that are informed by research and destined to differentiate

Partnering with a B2B branding agency

At BrandMatters, our mission is to extract the essence and most important aspects of your brand, providing you with brand clarity to help your business thrive. By partnering with a B2B branding agency who specialises in corporate branding, brand research and brand strategy, your organisation will achieve the optimal outcomes including:

  • Research-informed and data-driven results
  • An ownable position in the market that your team will be able to rally behind
  • A striking visual identity that connects with target audience
  • A unique and differentiated brand to ensure you stand out from your competitors.

At BrandMatters, we bring brand research, brand strategy and brand design together under one roof, ensuring consistency and cohesion across every aspect of your corporate brand and go-to-market strategy.

For those medium to large B2B organisations considering a refresh, rebrand or other significant brand activity informed by research, our projects typically start from AU$30,000. 

Our brand experts act as an extension of your team

Through years of experience across hundreds of brand projects, BrandMatters understands what makes a brand project successful. We reduce complexity, maximise stakeholder engagement, align with your business objectives and always seek to achieve results.

Brand research

Brand research builds deep understanding of your clients and potential clients and uncover insights that will lay the foundation for your brand’s development.

Brand strategy

A clear brand strategy, informed by research, lies at the heart of all successful organisations, guiding current and future brand decision making.

Brand design

Our in-house design team work seamlessly with our brand strategists to translate brand insights into thoughtful, distinctive and compelling brand identities.

Brand delivery

Our team are experts at planning for the launch and roll out for your new brand to ensure a smooth transition from your current brand to your newly refreshed brand.

When to contact us

Is your business at any of these strategic crossroads?
  • Your organisation is going through a merger or acquisition.
  • Your brand would benefit from a better understanding of its market, clients and segments.
  • New competitors have emerged in your brand’s space.
  • Your market has significantly changed and you need to get clarity on the new market landscape.
  • Your brand does not own a clear, differentiated, relevant and compelling position in its market.
  • Your employees have difficulty articulating your brand story.
  • Your brand portfolio lacks appropriate hierarchy, and needs a clear brand architecture strategy.
  • Your brand identity is outdated, confusing or not reflected consistently across different touchpoints.

Need assistance with a corporate brand challenge? We're here to help. Get in touch.

What our clients say

Organisations across Australia and New Zealand trust us to bring our strategic branding expertise to solve their complex brand challenges.

BrandMatters truly understood our business and the insightful research helped us understand our market and clients. The brand now reflects our new strategy, and we couldn’t be happier with our result!

Marketing Director, efex

BrandMatters helped create the Vero brand back in 2003. Their work on the
Vero SME Insurance Index have provided invaluable insights into Australian small businesses and empowered brokers and the broader industry to further demonstrate
their value proposition.

Head of Commercial Intermediaries, Vero Australia

By engaging BrandMatters, we were able to apply an unbiased, expert lens in a structured
and consultative environment. We couldn’t be happier with the result!

Director of Strategy & Business Transformation, Cox Automotive Australia & New Zealand

Want to discuss your corporate branding?

We're here to help. Get in touch.

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BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.