A credible, relevant, unique and differentiated brand positioning is the first step – the single idea that drives your organisation from within. But how do you express that visually?
A well-designed logo and strong, consistently applied visual identity will communicate the essence of your brand, help you stand out amongst your competitors, increase customer brand awareness and ultimately, deliver a great return on your brand investment.
The Guide to Financial Services Brand Identity explains the important link between brand identity and brand positioning, and to provide senior marketers with a tool kit to help you develop a consistent visual identity for your brand.
The guide will: