The Guide to Financial Services Brand Identity

A credible, relevant, unique and differentiated brand positioning is the first step – the single idea that drives your organisation from within. But how do you express that visually?

A well-designed logo and strong, consistently applied visual identity will communicate the essence of your brand, help you stand out amongst your competitors, increase customer brand awareness and ultimately, deliver a great return on your brand investment.

The Guide to Financial Services Brand Identity explains the important link between brand identity and brand positioning, and to provide senior marketers with a tool kit to help you develop a consistent visual identity for your brand.

The guide will:

  • Explain the critical link between brand positioning and brand identity
  • List the elements that make up an effective brand identity
  • Define the five key factors that make a strong logo and visual identity
  • Explain how to write a strong creative brief
  • Demonstrate how to achieve brand consistency across all platforms
  • Outline considerations for an effective launch plan.

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