The Guide to Employer Branding

Stand out as an employer of choice in your industry by creating a unique employee value proposition, one that truly aligns with the essence of your brand and sets your company apart from competitors.

BrandMatters has developed this guide to help business leaders understand how to win the war on talent by utilising the power of brand. The responsibility of employee experience (EX) no longer sits solely with the HR department. It must be a collaborative approach that encompasses the entire C-Suite.

Our guide provides valuable information as to the importance of employer branding in attracting and retaining the best and brightest talent to your organisation.

The guide will:

• Provide an understanding of employer branding, employee value proposition (EVP) and how to align these with your company brand
• Highlight the importance of getting it right and the cost implications of getting it wrong
• Delve into examples of organisations who are succeeding in articulating their EVP
• Demonstrate how to bring your EVP to life throughout the employee journey and create a positive employee experience (EX)

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