In general, B2B clients demand specialised knowledge and have complex needs. These demands often lead to businesses creating multiple brands tailored to these specific needs. Finding the right balance and compromise in the relationships between brands is the key to deciding which brand architecture model is the most appropriate.
The Guide to Brand Architecture for B2B Organisations to help business leaders of B2B organisations navigate the strategic decisions involved in effective management of brand portfolios.
Our guide provides valuable information for B2B organisations on how brand architecture can provide a strategic solution for brands during periods of business growth.
The guide will: