When it comes to mergers and acquisitions (M&A), it is essential to plan for the brand.
In M&A, business leaders are often confronted with countless decisions and strategic challenges. Too often, way down on the list of considerations is how to manage the evolving brand strategy of the renewed business.
It’s one of the main reasons that up to 83% of mergers and acquisitions fail. But it doesn’t need to be this difficult. By placing brand strategy at the centre of the strategic decision-making process, organisations will have greater success in bringing their different businesses together.
The brand strategy guide to mergers and acquisitions explores the different considerations for leaders as they embark on this complex journey. This guide will provide answers to one the most overlooked components of successful M&A initiatives, the importance of getting brand strategy right.