Part Two: Banking and Payments

Navigating an entirely different market.

With renewed debate surrounding the culture, remuneration and reputation of some of Australia’s most significant financial services brands, the industry has been challenged with instilling a sense of value and purpose back into some of its largest players.

When combined with the uncertainty surrounding the pace, scale and breadth of the past 12 months of disruption, the outlook for brands in the transactional banking and payments landscape appears drastically different than in the 20 years that preceded it.

In Part Two of the Outlook for Financial Services Branding, we explore the key shifts impacting brands in the banking and payments landscape, as well as the priorities for brands as they navigate this entirely different market.

Part Two: Banking and Payments will explore:

• The implications of revised distribution channels that are reconfiguring traditional banking products and services.
• The decline of vertically integrated business models and the new roles of brands in the sector.
• The impact of shifting demographics and the rise of digital natives.
• The pressures of regulatory requirements across the payments and buy now pay later landscape.
• The cautious renaissance of reputation as values, trust and employee culture moves front and centre.

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