Part Three: Superannuation

Evolving your superannuation brand so that it complies and exceeds over the long term.

In recent years, some of the most fundamental changes to the superannuation industry have been ushered in, tasked with transforming business models and delivering enhanced value for members.

Considering the impact of sustained regulatory pressures, combined with the rapid consolidation of funds providers, brands in the sector are facing greater uncertainty and turbulence than ever before.

In Part Three of the Outlook for Financial Services Branding, we explore the key shifts impacting brands in the superannuation landscape, as well as the priorities for brands as they navigate this continually changing environment.

Part Three: Superannuation will explore the:

• Sweeping reform set to drastically shift the landscape and reprioritise member benefits.
• Power of culture as a strategic asset, and the positive impact it has on underlying performance.
• Sustained implications of industry transformation and consolidation.
• Importance of navigating the increasingly sophisticated expectations of members.
• Role and future of ESG and impact-driven superannuation brands.

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