The Australian asset and wealth management industry as we know it is changing, and it is changing fast.
Whilst navigating the immediate pressures of the COVID-19 pandemic, the sector has dramatically accelerated in a digital and workforce transformation, both of which have had a significant impact on the future propositions of traditional asset and wealth management brands.
Not only has the mechanics of the industry shifted, so too has the target audience, from the baby boomer, a male-dominated, white-collar audience to young, financially literate, tech-savvy investors, who expect more collaboration and a deeper connection with the brand they choose to align themselves with.
Part Four: Asset and Wealth Management will explore:
In this transformative period, there are powerful opportunities for asset and wealth management brands to capitalise upon.
It is time for brands in this sector to pioneer a new way forward.