Our Guide provides valuable information on the link between brand positioning and brand identity, and a tool kit to help you develop a consistent visual identity for your brand.
A credible, relevant, unique and differentiated brand positioning is the first step – the single idea that drives your organisation from within. But how do you express that visually?
A well-designed logo and strong, consistently applied visual identity will communicate the essence of your brand, help you stand out amongst your competitors, increase customer brand awareness and ultimately, deliver a greater return on your brand investment.
BrandMatters has developed The Guide to Brand Identity to explain the important link between brand identity and brand positioning, and to provide senior marketers with a tool kit to help you develop a consistent visual identity for your brand.
The Guide to Brand Identity contains valuable insights and information for financial services organisations.
The Guide will:
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