Brand Leaders Report

Does brand need a rebrand?

In an environment of business flux, increasing consumer demands, high competition, and continuing digital disruption, we ask:

• How has the role of brand changed in Australian businesses?
• Is brand understood by senior executives as the driving force behind the business?
• Or perhaps, does brand need a re-brand?

BrandMatters interviewed 14 senior marketers and strategy leaders from preeminent Australian brands, and combined the insights with our own extensive experience in brand.

The result is the Brand Leaders 2017 Report – a definitive exploration into the relationship brand has with customer experience, digital strategy, the employee experience and the overall success of a business.

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