Branding & marketing resources

The Guide to Brand Research

Our Guide provides valuable information on the different types of brand research, and provides you with a toolkit for managing your brand research project.

The Guide to Financial Services Rebranding

Our Guide provides valuable information for financial services organisations on when to rebrand, the rebranding process and how rebranding can strengthen business results.

The Guide to Financial Services Brand Identity

Our Guide provides valuable information for financial services organisations on the link between brand positioning and brand identity, and a tool kit to help you develop a consistent visual identity for your brand.

The Guide to Rebranding

Our Guide provides valuable information on when to rebrand, the rebranding process and how rebranding can strengthen business results.

The Guide to Brand Identity

Our Guide provides valuable information on the link between brand positioning and brand identity, and a tool kit to help you develop a consistent visual identity for your brand.

WhatMatters to Your Brand?

This eBook is a collection of our most popular blog posts. It provides an interesting insight into the underlying theories behind building a strong brand, and how those theories remain relevant in an ever-evolving digital space.

Brand Archetypes Fact Sheet

Archetypes are symbols, metaphors or characters that are universally recognised. Our fact sheet provides an overview of the twelve brand archetypes and describes how they can be a powerful tool to define and articulate your brand.

Brand Audit Checklist

We have developed this comprehensive checklist for those considering or planning a rebrand or brand refresh, to help you update your logo effectively and efficiently across your whole organisation.

Project Briefing Tool

Our project briefing tool has been developed to help you to start thinking about the requirements of your next brand or creative project, and the critical information that will need to be communicated to your project partners.

Basic Marketing Plan

We have developed this handy marketing plan template for an entire business, or a business division or unit. It can also be adapted to include a product or a number of products.

Services-oriented Marketing Plan

Businesses that sell services require a different approach to those that sell only products. We have developed this marketing plan template especially for services-based businesses.

Brand naming

A company's name is one of its most important attributes. This is why we have created this guide on the steps you need to take when deciding on a name for your business.