The challenge

Dreams2live4 was established in 2008 as a program of the Prince of Wales Hospital Foundation by Annie Robinson, a sufferer of metastatic cancer. In 2009, Annie passed away and her sister continued to raise the organisation’s profile and grow the number of hospitals it worked with. By 2015, Dreams2Live4 was working with 30 hospitals around Australia and became a national charity.

To fulfil Annie’s vision of expanding and helping as many cancer sufferers as possible, Dreams2Live4 needed a new, contemporary logo and identity. The team also wanted to review the brand name to ensure they had the right one to take them into the future.

The process

We held a workshop with the Dreams2Live4 team to delve into the heritage of the brand, its values, essence and vision. We then conducted a thorough brand name review and brainstorm to identify alternative names for the brand, and concluded that retaining the current name was the right decision for the brand.

The new logo needed to be adaptable for a broad range of applications, and be reproducible within Dreams2Live4’s budget. We developed and presented a number of logo options, and the chosen one was finalised and a logo suite provided. We also created new business cards, letterhead and an eDM banner.

The outcome

The new brand was unveiled and celebrated at the 2016 Dream Ball – an annual fundraising event. Dreams2Live4 now has the tools to be considered seriously by hospitals around the country. The internal team is delighted with the new logo - it reflects Annie’s initial wish and vision for the organisation – and the passion and intent of the team.

BrandMatters has an ongoing relationship with Dreams2Live4, providing marketing advice and quality control review of new collateral produced as needed.