Australian CMOs struggle with branding in an uncertain world

Australian CMOs struggle with branding in an uncertain world

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Paul Nelson was interviewed for this Mumbrella article about BrandMatters' Brand Leaders 2017 Report by Paul Wallbank.

 “We spoke to 14 individuals from different companies.” Brandmatters’ managing director Paul Nelson told Mumbrella, “to really find out what the state of play is in the marketplace today, what’s the temperature of brand, marketing, digital experience, customer experience and what keeps them awake at night.”

Those interviewed included  senior marketers from some of Australia’s most prominent brands including Perpetual, KPMG, Suncorp, NRMA, Wesfarmers, Macquarie Investment Management and Rubik.